How do Goodwin's points relate to our final product?

At the beginning of this project, we researched Goodwin's theory behind what a music video should consist of. We tried applying many of his points to our own product in order to make it as successful as possible.

1. Music videos demonstrate genre characteristics

Throughout our music video, we demonstrate different genre characteristics conventional to the style of Electro pop. We use editing techniques which reflect and fit with the upbeat tempo of the song which can be seen in the way the different shots appear on the screen to each beat in particular sections of the video. The video focuses on the single not the album. The performances given engage the audience and unlike RnB artists that seek to thoroughly explore voyeurism in their videos i.e. Britney Spears- If you seek Amy, Pussy Cat Dolls- Buttons etc. Electro pop artists seem to be in general less voyeuristic and more artistic as can be seen in the randomness of our music video. Our ideas are more original. We also display examples of bright and bold colours throughout our piece which relates to the theme of funky, electro pop.

2. There is a relationship between lyrics and visuals
Text appears on the screen in two separate occasions displaying the lyrics of our song which can be seen 40 seconds into our video 'But now this ocean separates us..' There is another example as to how we related the lyrics with the visuals 55 seconds into the video where Aggie holds up an image of her when she was a child at the same time as the lyrics 'I never got enough attention as a child.' This is an illustrative link between the lyrics and the visuals.

3. Link between music and visuals
During different sections of the video, the images are timed to the beat of the song. 2.06 minutes into the video different images of the boom box appear at the same time of the beat, this is an illustrative link. In some parts of our music video there is lip syncing this also creates a link between the music and visuals.

4. The demands of the record label will include the need for lots of close up shots of the artist/artists and the artist may develop motifs which recur across their work
Throughout our video we constantly reference to each of the artists, capturing shots of all of them. Our main artist, being Aggie as she is featured the most in the video, has many close ups of her. This relates to another of Goodwin's points, 'need to sell artist.'

5. Contain notions of looking

In many sections during our video we use notions of looking from all of our artists. The main notion of looking in which we use in the direct eye contact with the camera and therefore the audience. Each of of artists are seen to looking at the camera which gives the audience a sense that they are included in the video and are being identified as they are in a way 'being performed to'.

6. Whether the video is performance, narrative or concept based

It is obvious to see that our music video is strongly performance based. We feature sequences of the group dancing, mucking around and having fun throughout the video. This is to display our quirky style and sense of randomness.