Evaluation of our digipack

My group spent a lot of time planning what we wanted to include in our digipack and also how we wanted it to look. I conducted research into other digipacks such as Madonna- Celebration, Real Blasty and many more that I liked the look of. By doing this I was able to gain a sense ofwhat made a successful digipack. Throughout the research I done, I looked at album covers which displayed a great use of bright, bold colours for the reason that this is what my group wanted to feature in our digipack. I found that the use of bright colours captured attention and made the image stand out to the consumers eye. We wanted to use bright colours in our digipack for the reason that this was our main focus throughout our piece, the features of bright and bold colours. We wanted to use and edit images which displayed a sense of electro pop and we wanted the images to look quirky and interesting as well as relating to our artist's image.

The outsideof our digipack I think was very successful. We used an image that features in our music video of myself holding a retro telephone winking to the audience. We thought that this was a strong image to use for our front album cover as it's a cheeky image and has a sense of fun to it. We collaborated our idea of repeating the image in a mosaic style influenced by 50s British and American pop art prints created by Andy Warhol of Marilyn Monroe.

We incorporated strong bold colours in each image of myself such as blue, pink and green. We edited each image in Photoshop by using colour corrector and we also changed the contrast and the brightness of each separate image to make them stand out more. We decided to feature the artist's name as well as the album name across the middle of the piece to make it stand out as a main feature. We chose to have an image of a boom box on the back of our album cover as it's a strong image relating to the genre and style of music that our artist performs, funky electro pop. We wanted to edit the image of the boom box by changing the colour of it along with the contrast. We changed it to pink and heightened the contrast in order to make in pop out to the audience. We decided to use black font as it was the best colour that stood out from each image. I love the canted angle and low angle of the boom box as it represents the artist's feel for the music and power of their music. Featured on the back of the album cover are icons for the social networking sites, Facebook and Twitter. We thought that this would be a good idea as it encourages our consumers to follow us on each site and provides them with more information. It also provides our artist with a wider fan base and keeps them current in the world of music. We also have incorparated our artist's record label, 'Gobsmacked Records'. This is a real record label, we used this record label for the reason that it is a well known label to the majority of our social spectrum in which we are reaching out to.

I also think that the inside of our album cover is very successful. We used an image of our artist's who are featured throughout our music video. They are seen as a relateable, recognisable group of girls. We edited the image and used a contrast of colours, purple, orange and green in order to make the image stand out and be eye catching. We put tour dates of the group on the inside cover so that our consumers and target audience are aware of when and where they are touring. This creates a wider fan base and gives the group more publicity and attraction. The other image of the four different icons, I love electro music is in my mind a very strong image in the sense that electro is the style of the music that our group play so therefore our target audience love electro music. It's a very simple quirky image which applies to our audience.

I don't think that or magazine advert is as strong as our other peices. In my opinion it doesn't have a strong enough correlation to our album cover. It doesn't feature the same use of colour as the image is distorted. I think that it's a good image but doesn't relate to our main theme or idea. We used an image featured in our music video. I think that the inital image could work as a magazine advert but the way in which it is editing doesn't make in strong enough. The use of text doesn't work as it doesnt correlate to the previous peices. I think that we should of used rounder font instead of a square text. We kept the style of font from the front cover of the artist's name. This keeps an identity for our artist as our audience are able to recognise the texts from the album cover. This creates more recognisability for our artist. Featured on our magazine advert are star ratings from Q magazine. A well known music magazine. We also incorparated a caption, 'available to download from the 18th Dec on itunes', this creates more buzz for our artist and a wider fan bass.

If we could have done the magazine advert again, I would used bolder, brighter colours which relate to our other products, keeping our whole digipack in tune with eachother. I may have even changed the image as it's the same image used on the inside cover of our album.