Evaluation of work between our rough cut and final cut

In the first stages of creating our music video we created a rough cut. This enabled us to piece together our initial ideas and allowed us to see how well each idea constructed together. We had some problems in the first few stages of filming as some group members weren't present which meant that the group members that were there struggled with the filming. We also didn't plan our ideas to the best of our ability which meant that the whole process was rushed. We collected many of the shots that we used in our final music video, such as the boom box and the retro phone. We used the rough cut to play around with different editing techniques which we were sure would be incorporated in our final video such as the strobe effect we created with the flashes of different bright colours.

The group collected a lot of footage from around Cambridge of an artist walking around in a shop, walking around in the streets of Cambridge and they also captured images of a group of young children biking and skating in a skate park. All of these shots were good shots but they were not images that we wanted to use in our video as they didn't convey our main ideas. Therefore we scrapped the footage and had to create new images with the limited time we had. We had an idea of capturing shots of a boom box, a retro phone and a character carrying a boombox. These images were strong but we wanted to incorporate stronger images in order to create an identity for our song and artist. We then edited all of the shots. We filtered many of the images with different blends of bright, bold colours and repeated a lot of the shots.
When we created our final music video, we knew that we had a lot of work that had to be done. We wanted to create more of a sense of the artist by incorporating a recognisable group of people throughout the video. This relates back to one of Goodwin's points, 'need to sell artist.' We wanted to use a lot of fun images throughout our video to create a quirky unique style. The editing techniques in which we used were more advanced to the ones that we initially had in our rough cut video. We wanted to play on our video and make it fun as well as random. I thought that this made our video more appealing and eye catching to our target audience.

Drawing back from our previous ancillary tasks and the research that we conducted into Midnights Beasts music video we developed on our editing styles. Our main focus throughout our music video was the use of bright colours. From doing our rough cut we were able to see that the bright colours worked well alongside some of our images.
In the process of doing our rough cut video, we learnt a lot. We mainly learnt how to use of time well and gather as many good pieces of footage as possible.