Commentary Script

In what ways does your media product use, develop or challenge forms and conventions of real media products?
-The genre of our music video is electro pop.
-Our media products in some way follow the conventions of real media products, for example, we have used a conventional filming style for the main aspect of our video.
-We followed some of Goodwin's points, need to sell artist, by incorporating long and mid shots of the different characters.
- We followed editing conventions by incorporating fast cuts and jumps cuts, this keeps the audience's attention as they have lots to look at.
- We were influenced by the song 'Booty Call' by Midnight Beasts. We liked the textual lyrics and colorful themes.
- We also liked the quirky stlye and how the randomness worked.
-We followed Goodwin's theory by relating our visuals with our lyrics, which can be seen through the use of the phone props and the text on the screen.

How effective is the combination of your main product and ancillary tasks?
- Our main aim was to keep our theme of electro pop current.
- Throughout our ancillary tasks we studied and explored different ways to convey our ideas.
- Our digipack incorparates the use of bright and bold colours. This relates to our electro pop vibe.
-Throughout our ancillary tasks we displayed examples of these bright, bold colours and kept elaborating on them.
- This relates all three of our products together and gives our artist an 'identity.'


What have you learnt from your audience feedback?
- The group of students we recieved our feedback from, are all of the criteria to fit our target market. Making the feedback they gave us very important to improve our video.
- This was especially valid after developing our rough cut which was not so successful, we found that a common point the group made was the lack of lip syncing in our video, meaning we were able to incorporate this more to fufill this part of the marking criteria.
- All the feedback we were given was very posotive when talking about our visual themes and ideas, showing that this was an attractive element to our typical target audience. With this information we confidently focused on this element in all three of our final products.