The main image on this page is a single image of Florence and the Machine. This displays a need to sell the artist as she is the main focus among the other images. The institutional information is built up around the artist depicted the buzz of the magazine.
The single image represents the need to sell the artist as Lady Ga Ga is seen to be wearing one of her outrageous outfits which conventionally of her style, breaks the mould. The main headline which is spread across the page 'Lady Ga Ga unzipped' is a play on words and relates to the image. This ties the whole advert together. Other artists such as Katy B, Odd Future and Freindly Fires are featured at the bottom of the page. This gives the consumer an insight as who else is featured in the magazine. The byline 'I'm not full of sh*t are you?' represents the brash, out there attitude that artist has. The use of different colours in the font, picks out key words and phrases and works well for the overall look of the ad.
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