Goodwins Theory:
Genre characteristics = fits genre well, nice and upbeat, colourful and dancing present.
Lyrics and Visuals = clear link between lyrics and the visuals of the song. For example 'call me up' with the telephone and also the picture of the childhood photo when the lyrics are 'never got enough attention as a child'
Music and Visuals = Pace of video fits the pace of the song.
Demands of record label = lots of shots of artist, works well to suit the pop genre.
Editing:
alot of jump cuts works well as it is an up beat song.
transitions on the phone at the beginning looks unique and good.
Green screen used - allows the focus to be on the people within the video, lots of different colours used with this fits the 80s pop theme.
Use of text works well again due to the vibrant colours.
Camera work:
Variety of shots from long shots to close ups.
Nice shots but bit blurred at times.
Frame positioning is good
Only downside is the shots are some time slightly blurred but not sure if its the quality of video on blogger.
Mise-en-scene:
Nice variety of props
Costumes fits song style and theme
Locations - not a wide variety but then this genre doesnt really need alot focus on dancing and colours.
Creativity and Performance:
Storyline bit vagure but the focus is put on the performance.
Creative idea present.
Lip syncing - bit out of sync out of times so this could have been improved.
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