Digi-pack

In doing the plan of our digi-pack we have considered some things that we will have to include on both the front and back.

The facebook and twitter icons encourage our consumer to follow Chromeo on these sites which gives our artist more buzz. 'Need to sell the artist.'

The ratings should be accompanied by reviews of both the artist and the album. These will entice the consumer into buying the product.

Tracklisting is an obvious thing that we will incorparate on to the back of our digipack as it displays to the audience what tracks are available so that they are offered a choice.

We were interested in putting a competiton inside our digipack which we beileive would stimulate our consumers and give our artist more interest. As well as this, we have the idea of putting the different tour dates inside the digi-pack to keep our consumers updated as well as creating a fan base.

Chromeo Artist research

Chromeo is composed of P-Thugg (real name Patrick Gemayel, born in Lebanon) on keyboards, synthesizers, and talk box, and Dave 1 (real name David Macklovitch) on guitar and lead vocals. The two childhood friends jokingly describe themselves as "the only successful Arab/Jewish partnership since the dawn of human culture. The duo met in the mid-1990s, The debut album, She's in Control, released in 2004, defined Chromeo and started their music career. It was pretty much a failure at all levels. But we had “Needy Girl,” and “Needy Girl” was like a musical passport. That song went all around the world and DJs played it everywhere. he album took them on a two-year world tour performing in festivals such as Glastonbury, Reading and Leeds in the UK, Fujirock in Japan, Iceland Airwaves in Iceland, Pemberton Music Festival in Canada and Coachella, Bonnaroo, Rothbury Festival and Lollapalooza in the US.

Influences for our Digipack

Whilst beginning to produce our digipack, we were infuenced by 50s British and American pop art prints created by Andy Warhol. This is a famous print of Marilyn Monroe, in which we have used as inspiration for the front of our digipack. We really liked the funky and quirky style of the image and we thought that an image similar would reflect the funkiness of our music video. We thought of incorparating an image from our video which features a character holding a phone. This reflects the whole message of our song 'Call me up'. We used photoshop to create various contrasting colour techniques.

Visual Theme Ideas for the Digipack

We want our digipack to entice features from our music video and include an image/s which are current and noticeable throughout the video. Many of the themes in which we want to use is the main convention of the 80's style which is present in the video along with the funky, bright and bold colors as well as writing. This will be the main feature of our digipack.

Some of the ideas which we have for the front of our digipack is to include an image from one of the shots in the video of the characters. This will keep the idea current and will enable our audience the oppurtunity to relate to the theme. One of the shots that we are thinking of putting on the front of our digipack is the image of all four characters at the beginning of the video. We would change the colour of the image and make it more bright, bold and enticing to the audience. The background arguably doesn't represent our theme in the best way, so therefore we would hopefully change this in photoshop to make the image more relateable with the music video.

Another image we are thinking of incorparating is the image of one character winking to the camera, holding a retro phone. This is a fun playful image and keeps with the main idea of a phone which features in both the song lyrics and the music video. We would change the color and make it more bold and bright, drawing our audience in.

Another theme that we could place on the front of our digipack is the character in a cow suit. This image could be called our motif as it features throughout the video and is something that is recognised by the veiwer. It's also a jokey image and is very playful. To make the image more appealing, we would change the colours and maybe the background.

On the front of our digipack, we will include the classic conventions of a digipack, the name of the artist, the name of the album and reveiws from MTV and other music organisations. We want the font to be bold, eyecatching and really funky in order to capture the audience's attention. We were thinking of having the name of the album slightly smaller then the name of the artist for the reason of 'need to sell the artist'. We think that having each letter a different color would be interesting. The reveiws from a range of music organisations will feature at the bottom of our front cover in noticably smaller font then the name of the artist and ablum. We are debating as to whether to have the font style funky and bold or to have it plain and simple. We will also include star ratings from music organisations, these will be big above the reviews. The star ratings will be good to have as they attract attention from the audience as to how good the album is.

On the back of digipack we will include our tracklisting for our album aswell as the record label company. The font for our tracklisting will be the same as our album name and artist name font to keep in with the theme.

Visual theme ideas for our magazine advert

Our ideas for the visual themes come from many of the concepts from our music video. For instance we have projected many strong images throughout the video which reflect an 80's theme. We reflect this theme through the use of bright colours and clothes and materials which relate to that era. Our continuous repetition usage of these images ensures the audience is definitely aware of the theme our music track portrays. Therefore we will continue to use this 80's theme with the use of bright colours in our magazine advert.

One of our ideas for our magazine advert is to capture an image from our music video which is repeated throughout the music video several times. One of the images we think could represent our theme well, is an image of all four of the characters featured within the video standing next to each other in the same stance/position. We thought this would be a good image to use as it portrays a clear representation of who will be featuring in our music video. In addition to this , the way the characters are all laid out on the scream creates a distinct image as we are all looking straight ahead at the camera, therefore it would feel to the audience as though we were looking at them ( grabbing their attention). Also our clothes we were wearing within the screen shot are still reflecting our 80's theme. We would aim to brighten up the image if we were to use that screen shot. This is because it would make a clear distinction from our original image and the one we will want to use in our magazine advert, the use of bright colour would also grab the reader's attention more.

Another one of our ideas for the magazine advert is to take a photo shoot of our characters featured within the group, still dressed in their 80's clothing, and to sit them on a giant speaker. This would create a bold image as it would portray to the reader of the magazine that our sound track is one which you will want to be listening to on a big speaker. In addition to this the big speaker would reflect the size of speakers that would have been used in the 80's. We would have our characters sitting on/ posing with the speaker to portray attitude and style which would make the image appealing to the reader. The background would be in the green room as this allows us to replace the background with an original image, which we could take ourselves or get off of Google. This would make our magazine image more original and interesting.

Our third idea for our magazine advert is to have the image of the girl holding the phone, relating the the lyrics in the song as if she's waiting for it to ring. The use of the phone is repeated throughout the video, therefore this image is recognisable to our video. This mirror image of the girl relates to the funky 80's style theme of our video. For our advert we would exaggerate this by using a bolder colour scheme, to make the image more lively attracting the audience more powerfully. We would have the name of the artist, album and release date etc on the bottom of the image in the gap shown, this would mean the attention is still on the image yet the main conventions of a magazine advert are still shown, and are clearly visible.

Final Music Video

Roughtcut

Album Cover Research.

In our promotional package, we have to include an album cover for our artist. To gather some ideas we done some research as to what an 80's ablum cover entices and what other album covers in general feature. The image to the left is the original album cover for the song Chromeo- Call me up. The voyeuristic style of the cover is very interesting but the look in which we want to go for is completely different.

We want our album cover to follow the theme of our music video. We want to incorparate bright, bold, funky colours which will capture the audience's attention. By sticking to the video's theme, this enables our artist to structure an identity in which the audience can recognise and relate to. We looked at some artists album covers which caught our eye. By doing so, we were able to begin making ideas as to what our album cover will feature.

Things We Liked.

We really liked these images of 80's themed things. The images all use bright and bold colors and are very funky. This is the idea that we want to convey in our music video.

Research of Music Video's which have been succesful - VMA music task

Practise Research - R & B Moodboard

These were R & B artists which were inspiring for our R & B genre, for our original research of our promotional cover. However we decided not to follow this genre in the end.

Some of the artists captured on our mood board are extremely well known names and would appeal to the target audience we aim to attract. Therefore we took ideas from the outfits they are featured  wearing to inspire us with our mise en scene ideas for our music video, with 'Call me Up' by Chromeo. The genre of R & B follows specific conventions in order to attract both a female and male audience. In the more stylised male R & B music, money is a popular theme featured throughout the videos. There are many references to wealth and money. The majority of artists are wealthy and successful and it tends to be rappers that have strong reference to money in their videos. This is a way of showing the audience their power and wealth, often communicated through the mise en scene i.e. their jewllery. Women in R & B videos are represented as voyeurs. They're used to add appeal to the video. This is mainly conveyed through their lack of clothing and provoking dance routines. They mainly feature in male videos, this is because the target audience will have a heavy response. R & B music videos usually have more of a narrative perspective which is more likely to be a story told throughout the video which strongly links to the lyrics of the song. An example of this is the video Like a Boy by Beyonce. The emphasis in this video is the heartache women go through by men. The song expresses how a men takes advantage of a woman and how women treat men with more respect. The video conveys this story through Beyonce acting out a day to day life of her partner.

Inspiration and Ideas

http://www.youtube.com/watch?v=KHpILkfDYIs

Little commets- One night in october

We found a lot of inspiration for our own music video from this video. We liked the unique, quirkey style throughout the video and we wanted to incorparate some of the ideas current in our own music video. The main idea which we fell in love with was the staggered writing on the chalk board seen in the image below. As the artists sing the lyrics to the song, each word is written on the chalk board as the lyrics are sung. This technique would be time consuming as we would have to write each word seperately and keep stopping and starting the camera but it is something that we would want to use in our video. We were thinking of writing the lyrics for the chorus, which features the words 'You can call me up, day and night, when you need someone to talk to.' We have gathered some ideas as to where we would write the lyrics. We were thinking of writing them on a brick wall or a plain black drop set in bright colours written in chalk.

Costume Inspiration and Ideas.

The theme for our music video Chromeo- Call me up, is a funky, colourful, 80's throwback style. The costumes that we want to use in our video have to be bright, funky and very layed back. In doing some research into outfits, we have come up with some ideas...

The peices of clothing above are the style that we want to incorparate in our video. The clothes are of a layed back style, baggy, funky and cool. This is the theme that we want to capture throughout our video. One of the members of our group put forward the idea of having a person in a cow suit in our video. The idea behind this is that we want our video to fun and quirky and the whole idea of our video is that we could play around with random things and incorparate random ideas into the video, conveying a fun style.

Inspiration

http://www.youtube.com/watch?v=C8awKpyqSQc

Booty call- Midnight Beast

We were inspired by the differant ways to present the lyrics in the song, for example the writing on the hands. We also liked the shots of the phones and the settings of the video. It looks very low budget and easy to do. We liked the quirky style throughout the music video and thought that it would work well within our video. The video in a way presents itself as a mickey take as it is very low budget, all in a house, the band members are dressed in random clothes and the props used are simple. But we beleive that this all works very well as a whole because it creates a fun vibe and relates to the song.

Test shots- Point of view shot

 These were our original shots, with no editing.

 These were our shots after editing them with colour corrector and matte effect to display the image with enhanced shadows. We made the saturation higher to create this unique colour.

Practice promotional image in the genre of R n B

This image reflects the genre of R n B because it displays the urban background, which is a stereotypical representation of an R n B location. We chose to dress the artist in clothes which contrast with the background to make her seem the main focus of the cover. In addition to this the artist's top stands out in the image because of the unique pattern. The artists stance represents a very layed back persona which is a common convention of RnB. We chose to have the artist looking off in the background in order to create a more naturalistic image.

Mise-en-scene

This is some of the mise-en-scene we are planning to use in our promotional video. The boom box is a main focus that we have in mind to use in our video. It could be a motif that features throughout the video in various places. The retro phone is something that we want to incorparate into our video as our song is all about phones 'Call me up' and the style we want to convey is an old electro pop style. The rest of the images are images that we are considering using but our ideas are constantly developing and changing throughout this process.

Chromeo Artist research

Chromeo is composed of P-Thugg (real name Patrick Gemayel, born in Lebanon) on keyboards, synthesizers, and talk box, and Dave 1 (real name David Macklovitch) on guitar and lead vocals. The two childhood friends jokingly describe themselves as "the only successful Arab/Jewish partnership since the dawn of human culture. The duo met in the mid-1990s, The debut album, She's in Control, released in 2004, defined Chromeo and started their music career. It was pretty much a failure at all levels. But we had “Needy Girl,” and “Needy Girl” was like a musical passport. That song went all around the world and DJs played it everywhere. he album took them on a two-year world tour performing in festivals such as Glastonbury, Reading and Leeds in the UK, Fujirock in Japan, Iceland Airwaves in Iceland, Pemberton Music Festival in Canada and Coachella, Bonnaroo, Rothbury Festival and Lollapalooza in the US.

This is the album cover for Chromeo's first album 'She's in control'.

Shot Angles

This is the list of camera angle shots that we have decided we would like to include in our video

• Wide shot
• Mid close up
• Mid shot
• Close up
• Long shot

We feel that these shots will make our video eye catching and in using a vast variety of these shots which will appear throughout the video will create more of an appeal and make our audience more stimulated to watch the video.

These are some of the techniques in editing we will use are:

• Cut
• Fast cut
• Jump cut
• Split screen

These editing techniques will keep the flow of our video and make it more visually appealing. The jump cuts will allow a sudden change from one shot to another which will keep the audience more interested.

UNFINISHED

Planning

The first picture is of our planner that we made so that we can see what days we have lessons and what dates and then we can see how these relate to our deadlines, it also helps us plan out what timing we have for example how many lessons we have to do all of our shooting.

This image is of our 'bubbles' of which contain the list of props each individual needs to bring in order for filming to take place.

This last one is just a summary of all of the props, ideas, locations and shot angles that we have decided to use in our video, these are the least we will need and things will be added.