Thursday, 24 November 2011

Digi-pack

In doing the plan of our digi-pack we have considered some things that we will have to include on both the front and back.

The facebook and twitter icons encourage our consumer to follow Chromeo on these sites which gives our artist more buzz. 'Need to sell the artist.'

The ratings should be accompanied by reviews of both the artist and the album. These will entice the consumer into buying the product.
Tracklisting is an obvious thing that we will incorparate on to the back of our digipack as it displays to the audience what tracks are available so that they are offered a choice.
We were interested in putting a competiton inside our digipack which we beileive would stimulate our consumers and give our artist more interest. As well as this, we have the idea of putting the different tour dates inside the digi-pack to keep our consumers updated as well as creating a fan base.

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